Conner Arvidson

About Conner Arvidson

I’m a data-driven lifecycle and CRM marketing leader with four years of experience building high-performing customer journeys in fast-paced, ever-changing environments.My approach is simple: listen to customers, analyze the data, and continuously test to create the most efficient and engaging lifecycle programs.At Blackstone, I built their email and SMS program from the ground up, scaling it to $4M in annual revenue. At Cricut, I drove a 100%+ increase in email click rates and engagement through rigorous A/B testing. And at The Krazy Coupon Lady, I boosted activation by 30% with a highly segmented onboarding journey.I love to test and break things in the world of marketing in order to create a more effective long-term strategy. I\'m not afraid of failure if it means I learn something new. I\'m always asking the hard questions and challenging the status quo. My mindset revolves around \"What would the CEO do or think about this?\" I never want to stop learning - I\'m a voracious reader and podcast listener.

Experience

1. Crm Manager

   tonies®

   May 2025 — Present

   Responsible for email, SMS, push notifications, and app content within Braze. Figma design and copywriting.

Education

• Weber State University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2018 — 2020

• Salt Lake Community College

  Associate of Arts and Sciences - AAS

  2016 — 2018