Vignesh Iyer

Manager - Customer Engagement and Retention (B2c) @The Globe and Mail

Toronto, ON, CA

I lead the subscriber engagement strategy through data-driven insights in order to create a best-in-class customer journey that will increase engagement, reduce churn, maximize customer lifetime value and improve the customer experience. I champion the execution of customer marketing strategies to meet feature adoption, engagement, retention and revenue targets for digital and print subscribers.