Steph Lo-Pelletier

About Steph Lo-Pelletier

One-time CrossFit coach, two-time business school graduate (NYU Stern 2010 & UCLA Anderson 2017), and a lifelong learner.I’ve been a D2C music marketer, creative services producer, project & program manager, content ops specialist, consultant for a vertically integrated meat company (farm -> butchery -> restaurant), gym operator, and chair of a non-profit board. Today, I work in process innovation x strategic business transformation by day, and I roast specialty coffee by night. My through-line\'s a never-ending pursuit of knowledge and passion for helping others do cool things.

Experience

1. Vice President, Process Innovation - North America

   Universal Music Group

   Mar 2026 — Present

   Officially, supporting process innovation and transformation initiatives for UMG\'s Strategic Business Transformation and Operations organization.Unofficially, doing fun nerdy stuff. Hacking away at industry-wide process, systems, and architecture problems, and designing creative solutions that will help creators, artists, labels, and listeners unlock the full potential of the value chain across music and merch.

Education

• NYU Stern School of Business

  B.S., Double-Major: Marketing & Management, Minor: Entertainment, Media, & Technology

  2006 — 2010

• UCLA Anderson School of Management

  Master of Business Administration (M.B.A.)

  2015 — 2017

Skills

• Management
• Sales
• Start-Ups
• Entertainment
• Music Technology
• Digital Marketing
• Digital Music Marketing
• Online Campaign Management
• Project Management
• Publicity
• Social Networking
• Content Operations
• Marketing Strategy
• Strategy
• E-Commerce
• Financial Analysis
• Marketing