Harish Anand
Marketing Manager
- Role
- Marketing Coordinator at The Samhita Academy
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Harish Anand
A dynamic marketing professional with over 8 years of experience, specializing in education-focused marketing, relationship management, and business development. Currently driving strategic initiatives at The Samhita Academy, blending innovative and data-driven insights to enhance brand visibility and engagement. Proficient in managing end-to-end marketing activities, including OOH advertisements, event coordination, stakeholder partnerships, and digital content production. Known for cross-functional collaboration, operational excellence, and a results-oriented approach, with a solid foundation in technology and a passion for advancing educational institutions through impactful marketing strategies.
Experience
Marketing Coordinator
Jul 2023 — Present · Bengaluru, IN
Spearheading the annual marketing strategy, encompassing diverse initiatives such as radio ads, apartment and OOH advertising, on-ground events, preschool partnerships, and influencer campaigns.Collaborating with the Digital Marketing team to conceptualize, design, and execute compelling social media content and ad campaigns across Facebook, Instagram, and LinkedIn.Managing website updates and enhancements to ensure an engaging and user-friendly online presence.Designing impactful OOH advertisements and creating engaging video content for social media using tools like Canva and DaVinci Resolve.Coordinating cross-functional activities, such as collaborating with the Academic team for brochure development and event planning, liaising with photographers and influencers for school shoots and event coverage, and overseeing creative production with printers and vendors.Leveraging a data-driven approach to optimize marketing strategies by analyzing application trends, conducting parent surveys, and evaluating social media performance metrics.Crafting detailed marketing reports and presentations for senior management to support strategic decision-making.
Education
Bangalore Institute of Technology
Engineer's degree, Telecommunications Engineering
2008 — 2012
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