Sandeep Kumar

About Sandeep Kumar

Results-driven Marketing Analytics and Product Analytics professional with 10+ years of…

Experience

1. Marketing Analyst

   Melorra

   Oct 2021 — Present · Bangalore Urban, IN

   Conducted strategic analyses across digital channels identifying growth opportunities resulting in 15-25% improvement in campaign performance• Analysed multi-touch attribution across 4+ digital channels (Meta, Google, email, SMS) identifying underperforming touchpoints and optimizing budget allocation• Designed and executed A/B testing frameworks improving campaign targeting accuracy by 30%• Monitored key business metrics including CAC, CLV, conversion rates, and gross margins proactively surfacing optimization opportunitiesExperimentation & Data Analysis• Built predictive models for customer behaviour analysis improving repeat transactions by 20-40%• Analysed customer purchase patterns and seasonality optimizing campaign scheduling for 25% higher conversion rates• Created cohort analysis frameworks by category, location, and acquisition source identifying retention improvement opportunitiesCross-Functional Partnership• Partnered with marketing teams providing actionable insights for campaign optimization through data-driven recommendations• Collaborated on customer journey mapping and funnel optimization across online and offline channels• Built correlation models between discount strategies and revenue growth achieving monthly targets while maintaining profitability

Education

• Delhi University

  Bachelor of Arts - BA

Skills

• Crm
• Data Analysis
• Google Analytics
• Market Research
• Vendor Management
• Mis
• Data Warehousing
• E-Commerce
• Web Analytics
• Team Management
• Online Marketing