Nidhi Arora

Role
Associate Vice President at Damco Solutions
Location
New Delhi, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Nidhi Arora

With over 12 years of experience in technology services marketing, I’ve built a…

Experience

  1. Associate Vice President

    Damco Solutions

    Jun 2022 — Present

    Heading the marketing for Technology Services and related projects responsible for: — Strategize and manage demand generation programs for various technology services offerings and solutions. — Develop content strategy for demand generation campaigns, resulting in a 30% increase in lead conversion rates — Manage the creation and execution of webinars and virtual events. — Implement account-based marketing and intent data-backed campaigns, resulting in a 15% increase in campaign engagement rates — Work with content and design teams to bring creative and targeted campaign concepts to life — Develop nurturing and engagement programs to maintain relationships with existing customers — Oversee and track campaign development, management, execution, and measurement to ensure optimization across marketing channels — Collaborate with Subject Market Experts, Content, Design, and Tech Teams to ensure alignment and consistency across campaigns

Education

  • Panjab University, Chandigarh

    Master's degree, Economics

  • Panjab University

    Bachelor's degree, Economics

  • SYMBIOSIS INTERNATIONAL UNIVERSITY

    Master of Business Administration - MBA, Marketing

Skills

  • Communication
  • Microsoft Word
  • Teamwork
  • Marketing
  • Market Research
  • Microsoft Excel
  • Powerpoint
  • Leadership
  • Project Planning
  • Photoshop
  • Business Analysis
  • Business Planning
  • Industry Analyst Relations
  • Project Management
  • Business Impact Analysis
  • Competitive Analysis
  • Leadership Development
  • Java
  • Economics
  • Social Networking
  • Research
  • Business Strategy
  • Public Speaking
  • C++
  • Team Leadership
  • Recruiting
  • Microsoft Office
  • Time Management
  • Crm
  • Conceptual Designing
  • Html
  • Marketing Communications
  • Business Development
  • Customer Service
  • Marketing Strategy
  • Management
  • Strategic Planning
  • Social Media Marketing
  • Customer Relationship Management (Crm)
  • C

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Nidhi Arora — Associate Vice President at Damco Solutions in New Delhi, IN | Unifers