Rohit Raj

About Rohit Raj

At ChocolateX, our team harmonizes visual design with content strategy, creating an authentic brand experience that resonates with audiences. With a solid educational background in Fashion Communication from the National Institute of Fashion Technology, my expertise lies in design and art direction. The role allows me to oversee the creative process and ensure the brand\'s voice is both consistent and engaging across all platforms. As the founder of Third Kit, I infused sports culture into urban streetwear, illustrating my ability to craft a distinctive brand identity. At FoxyMoron, collaboration with clients and teams helped sharpen my design skills and client management prowess, contributing to successful campaigns that elevated brand presence. My motivation is to continue blending creativity with strategic insight to generate compelling visual narratives that captivate and communicate effectively.

Experience

1. Creative Lead

   Chocolatex

   Oct 2024 — Present · Bengaluru, IN

   As Creative Lead at chocolateX, I oversee both the visual design and content creation, ensuring that the brand’s look and voice align seamlessly. I lead the design team in crafting cohesive visuals that resonate with our audience, while also developing engaging content that enhances our brand story. My role blends creative direction and content strategy, allowing me to shape chocolateX’s unique, consistent brand experience across all platforms.

Education

• National Institute of Fashion Technology, Rae Bareli

  Bachelor's Degree

  2016 — 2020