Mark Conlon

Strategic Advisor @DAZN

Mexico City, MX

Focused on helping startups navigate through initial growth phases, as well as advising established businesses in need of strategic innovation and digital transformation. Notable projects include : • Launching Memmo.me - a digital marketplace for personalized videos from celebrities - in Mexico - Defining and implementing the go-to-market strategy (product, USP & positioning, existing competition, sales, P&L management etc )- Sales team recruitment, training, objective settings and management - Local product customization regarding payment systems, data legislation, B2B collaborations etc• Leading the international expansion of a Mexican basketball team through the development of Direct to Consumers streaming platform and the negotiation of new brand sponsorships• Building and fundraising the World Boxing Council social integration program for refugees from Central and Latin America through digital communications and events