Andy Brown

About Andy Brown

I use strategic communications, digital marketing, social media, media relations, SEO and…

Experience

1. Director of News and Social Media

   Kalamazoo College

   Sep 2016 — Present · Kalamazoo, MI, US

   As the Director of News and Social Media, I share the stories that distinguish Kalamazoo College through social media, the web and the news media.Planning responsibilities include:• Representing College Marketing and Communication on the campus Climate Action Plan Committee.• Creating, implementing and maintaining the College\'s first news and social media plans.• Maintaining the College\'s first editorial calendar consisting of College events and regular features.• Creating, implementing and maintaining schedules for updating web content.• Curating news content for publication in College magazines. Media and community relations responsibilities include:• Developing relationships with faculty, staff, students and local and regional media representatives.• Writing and disseminating news stories through print media, online media and news releases.• Fielding media requests and coordinating interviews.• Organizing art direction to ensure quality photos and video.• Assisting in the organization and implementation of media relations events.• Serving as a College spokesperson.• Developing electronic clip files, media databases, fact sheets and emergency media relations kits.• Working with the crisis management team to inform the campus and community about crises. Social media and analytics work includes:• Covering College events such as convocation, commencement, homecoming and move-in day.• Producing reports regarding the College’s social media trends and ROI, providing insight.• Administering Hootsuite access, connections and tools.• Providing input on digital content, website user experience, accessibility and SEO strategies.• Developing strategies to measurably grow the school’s social media presence.• Managing the College’s Social Media Users Group.• Upholding branding standards and voice.• Seeking professional development that ensures the College maintains best practices.

Education

• Purdue University

  Master of Science - MS, Communication, General

  2016 — 2017

• University of Wisconsin-La Crosse

  Bachelor of Arts - BA, English, expository writing

  1993 — 1998

Skills

• Sem
• Social Media Advertising
• Quantitative Research
• B2b Marketing
• Marketing Communications
• Facebook
• Email Marketing
• Storytelling
• Social Media Marketing
• Banner Ads
• Google Analytics
• Digital Marketing
• Leadership
• Online Marketing
• Content Development
• Public Relations
• Internal Communications
• Blogging
• Proofreading
• Media Relations
• Nonprofit Organizations
• Social Media
• SEO
• Social Networking
• Google Adwords
• Web Content Management
• Content Strategy
• Community Engagement
• Marketing Strategy
• Copywriting
• Market Research
• Editing
• Keyword Research
• Ap Style
• Leadership Development
• Strategic Communications
• Web Content
• Press Releases
• Digital Media
• Global Leadership