Colyn Degraaff

Demand Generation Manager, Global @SMART Technologies

Works as a key contributor to the planning and execution of product marketing and regionalization. Leads the implementation of Email Nurture, Brand Messaging, Event Planning and Channel Marketing.\\\\n Actively seeks ways to grow leads across digital channels, including but not limited to: SEO/SEM, PR/Influencer Marketing, Paid Social Media, Organic Social Media, and Content Marketing. Routinely achieves 80%+ acceptance rates and grows leads 20% YOY.\\\\n Turns complex, disparate datasets into insights that drive SaaS and B2B/B2C solutions. Researches customer persona and behaviour data for cross-functional teams.\\\\n Creates unique narratives that are relevant to customers and designs eye-catching, high-output content for Print, Paid Social and Organic Social, Livestreams, and Videography / Video Editing. Efforts have led to an 2.5% increase in organic monthly web traffic, 24% increase in digital mentions, and 31% increase in digital reach.\\\\n Manages client data for inquiry (pre-arrival) and acquisition (lead) CRM campaigns, increasing revenue across 27 states and 4 countries while reducing ad overspends and negating reliance on external agencies.\\\\n Developed inquiry and acquisition tools that aligned Customer Relationship Management and Learning Management Systems. Contributions directly increased revenue across 27 states and 4 countries while reducing ad overspends and negating reliance on external agencies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n