Colton Piper

About Colton Piper

I’m a Senior Product Manager with a marketer’s mindset, a researcher’s curiosity, and a teacher’s ability to communicate complex ideas in a simplified way.With experiences across Alexa Smart Home, US Prime, and Amazon Insights, I’ve built scalable strategies that drive user engagement, improve customer journeys, and connect product value to real human needs. I’ve owned B2C and B2B initiatives, led global operations initiatives, and partnered with stakeholders across marketing, product, UX, engineering, legal/PR, and operations.What drives me? Customer insights. Whether through primary research, A/B testing, or funnel data, I am passionate about uncovering the \"why\" behind customer behavior — and using it to build products or marketing content that resonate with customers.With a BA in Psychology, an MBA in Marketing and a background that spans business analytics, program management, and brand building, I thrive at the intersection of data and storytelling. I’m currently open to roles in consumer insights, product marketing, and growth-focused product strategy.Let’s connect if you\'re working on something cool that puts the customer first.

Experience

1. Senior Product Manager - Alexa Smart Home

   Amazon

   May 2024 — Present · Seattle, WA, US

   Lead the Works with Alexa (WWA) product for the Alexa Smart Home Marketing team at Amazon, where I focus on user growth and acquisition strategy, optimizing WWA landing pages, and working closely to build developer communications for engaging with key China-based OEMs and IoTSPs.

Education

• The Ohio State University Fisher College of Business

  Master of Business Administration (MBA)

  2017 — 2019

• The Ohio State University

  Bachelor of Arts (B.A.)

  2007 — 2011