Colton Hower

About Colton Hower

As the Founder and CEO of POWER Marketing Company, a full-scale digital marketing agency based in Pittsburgh, PA, I am a proven leader in driving results for businesses of all sizes. From local mom-and-pop shops to Fortune 100 enterprises, I have spearheaded tens of thousands of high-performing social and search advertising campaigns that deliver measurable growth.My expertise is rooted in paid advertising and data-driven strategies. My philosophy is simple: modern marketing success depends on turning data into actionable insights. By leveraging performance metrics and attribution, I ensure that every campaign and project is tied to tangible business outcomes. For me, it’s not just about distributing ads - it’s about proving impact, scaling results, and maximizing ROI.My approach to my relationships with all of our clients, or even my team internally, revolves around being transparent, concise, and always action-oriented. My personal mantra (which my clients and team are probably sick of hearing at this point!) doubles down on my focus in this regard - “For every dollar you invest with POWER, if you’re not seeing that multiply by 2x, 3x, or 4x, we’re not doing our job. With today’s tools for transparent attribution across any marketing campaign / project, we analyze ROI from Day 1 to ensure your investment drives actual revenue growth.”I love what I do. I am very passionate about helping businesses thrive in today’s fast-evolving digital landscape. My day-to-day focuses on leading with integrity, data, and a relentless focus on delivering value. Whether you\'re looking to refine your strategy, scale your campaigns, or unlock new growth opportunities, my team and I at POWER Marketing have proven, and are ready, to make it happen.

Experience

1. Co-founder

   Power Franchise Engine

   Oct 2024 — Present

   POWER Franchise Engine was founded to ensure that emerging, small and medium-sized franchisors benefit from compelling strategic integrated comms and digital advertising to grow local franchisee and franchise sales awareness, leads and revenue. We specialize in digital marketing solutions that drive growth and engagement for franchises at both the corporate and individual franchisee levels. From franchisee acquisition campaigns to consumer-focused brand awareness, we provide a full suite of integrated services, including paid advertising, strategic public relations, thought leadership, internal comms, media relations, and more to boost brand visibility, attract franchise prospects, and engage local communities. The POWER approach combines strategic audience targeting, data-driven insights, and compelling storytelling to create impactful campaigns that resonate with both prospective franchisees and consumers. Franchise clients trust us to elevate their reach, support expansion goals, strengthen performance at the local level, and deliver measurable results system-wide. Our operational efficiency enables us to deliver enterprise-wide marketing that remains cost-effective and locally optimized.

Education

• Columbia University

  Sports Industry Essentials Program

  2018 — 2018

• University of Maryland Baltimore County

  Bachelor of Arts - BA, Communication and Media Studies

  2015 — 2018