Colton Westerberg

Experience

1. Design Consultant

   Berg Design Co

   Apr 2016 — Present · Denver, CO, US

   At Berg Design Co, it’s all about turning bold ideas into real, tangible products. A versatile design co-op that works to create innovative products through idiosyncratic design. Specializing in guiding companies, of any size, into building exceptional products, particularly in footwear design. Having recently consulted with TYR, Skechers, OluKai, Exxel and start-up Hank\'s Running Company.At Berg, we have a strong awareness in the footwear industry and the creativity to help lead a design team to new areas of success. Through innovation, product expansion, and fixating on details. These keys will help strengthen the nucleus of the product. We are highly motivated and detail oriented through our creative process. The process is agile, moves fluidly, and is comprehensible to those outside the inter-workings. We utilize AI to supplement and improve operations. We bring poignant design direction that is meaningful and works quickly to problem solve. Brainstorming through innovative techniques of building genuine designs that connect with consumers and athletes. Developing and building a product family that radiates the brands DNA through cohesive design ethos. True design that evolves.

Education

• Iowa State University

  Bachelor of Science (B.S.), Industrial Design

  2013 — 2017

• University of the Arts London

  London College of Fashion

  2016 — 2017

Skills

• Industrial Safety
• Adobe Creative Cloud
• Materials
• Sketching
• Illustrator
• Rapid Prototyping
• Industrial Design
• Human Factors
• Indesign
• Rhino
• Product Management
• Photoshop
• Freehand Rendering
• Public Speaking
• Footwear
• Product Design
• Drawing
• Solidworks
• Ergonomics
• Design Research
• Presentation Skills
• Keyshot
• Concept Development
• Adobe Creative Suite
• Model Making
• Creative Direction
• Manufacturing Processes
• Market Research