Colton Lichfield

About Colton Lichfield

I’m someone who thrives at the intersection of strategy, operations, and leadership. Whether it’s managing cross-functional teams, optimizing marketing campaigns, or improving internal workflows—I love solving problems that make organizations run smoother and smarter. My background spans e-commerce, digital strategy, and business operations, and I bring both a data-driven mindset and a collaborative approach to every project. Outside of work, you’ll find me exploring new tech, playing basketball, or planning my next adventure. If you’re looking for someone who can manage the details, think big-picture, and bring energy to a team—I’d love to connect.

Experience

1. Marketing Strategist

   Run

   Dec 2024 — Present · Lehi, UT, US

   As a Marketing Strategist I executed technical and holistic marketing opportunities for over 15 clients at a time.Some examples include-Develop and execute multi-channel marketing strategies across SEO, Google Ads, social media, and content marketing to drive measurable growth for 15+ client accounts-Conduct in-depth keyword research, competitor analysis, and content audits to identify ranking opportunities and optimize SEO performance-Collaborate with designers and copywriters to build high-converting landing pages and campaign assets-Monitor and report on campaign KPIs (CTR, CPC, ROAS, conversions) to refine tactics and maximize ROI-Manage Performance Max, search, and display ad campaigns, generating consistent lead flow and reducing average cost per acquisition-Coordinate with internal teams to ensure deadlines are met and strategies align with client goals-Lead client communications including weekly reporting calls and strategic check-ins to ensure satisfaction and retention-Utilize tools such as Google Ads, Google Analytics, SEMrush, and Meta Ads Manager to inform and optimize campaigns.

Education

• Utah Valley University

  Bachelor of Business Strategy, Business Analysis

• Utah Valley University

  Minor , Marketing