Colin Tomkinson
Customer Acquisition And Engagement Manager - Credit Cards @Barclays UK
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WORK HISTORY
Customer Acquisition And Engagement Manager - Credit Cards @Barclays UK
London, GB
Balancing value v volume to optimise commercial performance in short and long term. Pricing propositions and innovation to drive growth.
EDUCATION
Poundswick High Shool
2 A-levels and 9 O-levels
The Manchester Metropolitan University
BA Hons
The Manchester Metropolitan University
Chartered Institue of Marketing Diploma
ABOUT COLIN TOMKINSON
Completed 4 years contracting (on top of 7 years employment) managing numerous digital marketing projects and initiatives at Barclaycard. In the last 12 months besides project managing at a Northampton IT Company I have launched 2 websites and a new retail Brand - StrikR Card Football. I\'m now looking for a new position, contact or perm, marketing or digital or project management role to start early 2020 My peers and seniors say that I am \'\' Inspiring by nature, an excellent ideas facilitator, a key player in a number of projects. Inspirational to work with, very much a \"people leader, an internet pioneer, hugely knowledgeable digital marketing project expert.\" Commercial Account Executive on multiple e-commerce projects - Agile Online customer acquisition and retention New Brand design and launch Digital Innovation Projects Director Director/Head of Online & Digital Marketing Online sales and digital projects including mobile and social User experience UX development Digital Marketing Channels Management -Content Integrated Digital Marketing Strategy Multi-Channel Marketing activity Search engine optimisation and marketing Social media engagement Email marketing campaigns User research and customer insight Web analytics and conversion rates Digital Marketing Planning Stakeholder management Digital Campaigns P&L/ Marketing Budget Management Building/leading in-house online digital marketing team Digital Agency Management Online customer experience social media channels Exceeding online customer acquisition targets Social Media Video Director Website design, content
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