Skinner

Founder @Graft - Goods Store

Aberdeen, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2017 — Present

Founder @Graft - Goods Store

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Manchester, GB

GRAFT is an independant goods store that I setup as a passion project and to raise funds for Forever Manchester. Visit to find out more.

EDUCATION

2005 — 2009

The University of Huddersfield

Bachelor's degree, Marketing

SKILLS

Link BuildingPpcGoogle AnalyticsUser ExperienceSocial Media MarketingGoogle AdwordsOnline MarketingKeyword ResearchConversion OptimizationOnline AdvertisingEmail MarketingSemMobile MarketingCopywritingDigital MarketingAffiliate MarketingSEOE-CommerceSocial MediaWeb AnalyticsDigital StrategyOrganic SearchSEO Copywriting

ABOUT SKINNER

The Big Agency: You’re sold by a high-flying salesman, then handed to a junior behind the curtain. You pay bloated, spend-based fees for box-ticking, bureaucracy, and slow approvals. You want agility; they give you layers of account managers and \"smoke and mirrors\" reporting. The Solo Freelancer: You get the direct line, but often lack the robust infrastructure and processes that retain efficiency. You need a specialist, but you sacrifice scalability for a \"yes-man\" who is a single point of failure and too busy to offer deep, partner-led ownership.I’ve spent 7 years watching this gap until one day in 2014, I built a bridge.Profoundry is a collective of hand picked senior-only UK PPC consultants who become a brands next level PPC partner by running a hybrid model. We’ve taken the transparency and results-driven focus of a high-end agency and fused it with the unfiltered, lean efficiency of a specialist. Here is what \"The Best of Both\" actually looks like:🤝 Partner-Led: No juniors, no middlemen. Direct access to the hands-on expert who provides ownership and honest pushback. Lean & Cost-Aware: No spend-based fees or hidden costs. We focus on conversions, not vanity clicks. Short-term contracts that make sense. Agile & Adaptable: No slow approvals. Just quick adaptation. Ability to deploy a standalone partner or become your friction-free digital ad department. Total Transparency: We share data, not guesswork. No smoke, mirrors or juniors behind a curtain.🧠 Collective Intelligence: Every expert is supported in the background by a collective of seniors who can use the hive mind to solve any problem, fast.If your current PPC setup feels like a \"box-ticking\" exercise and you want and a more efficient way to scale ads, drop me a DM or visit Profoundry.co.

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Skinner — Founder at Graft - Goods Store in Aberdeen, GB | Unifers