Chris Colón
Product Manager - Mobile App @United Parks & Resorts
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WORK HISTORY
Product Manager - Mobile App @United Parks & Resorts
San Antonio, TX, US
Drive mobile app strategy and innovation focused on guest engagement and marketing across 11 theme parks. Collaborate cross-functionally to align mobile experiences with business goals and enhance app performance.Lead the development of in-app guest communication and marketing features to support personalized engagement at scale.Partner with business stakeholders to define and prioritize app requirements that improve user experience and drive revenue.Co-developed push notification strategies leveraging Salesforce and native tools, contributing to 40% of all mobile app-driven sales.Developed and executed marketing awareness promotions, accounting for 30% of total app downloads.Created and implemented mobile commerce strategies with park partners, resulting in a 600% year-over-year increase in in-app product sales.Led the synchronization of in-park product offerings from the website to the mobile app, streamlining user experience and improving purchase consistency across platforms.
EDUCATION
University of Phoenix
MBA, e-Business
St. Mary's University
Bachelor of Science, Computer Science
SKILLS
ABOUT CHRIS COLÓN
Digital marketing leader & highly energetic professional with over 15 years digital experience in various aspects of product management, marketing, training, and internet advertising. Experience in digital strategic planning and development of new product while leading successful team to meet company goals. Specialties- Managing Remote Teams- Enterprise Architecture- Internet Technologies - SEO- CMS - Digital Advertising- Web Design/Layout - Solutions Engineer- Project and Program Management- System Implementation- Technology and Business Migrations- Vendor Management
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