Joey Colman
Part marketer, part data nerd, part storyteller. Always chasing the next big insight—dropping facts and scaling gains...
- Role
- Senior Growth Marketing Manager at Trust & Will
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Joey Colman
I am an ecommerce marketing leader experience building online marketing strategies for brands including UGG, Sanuk, Teva, Hoka, Shari\'s Berries, and others. My personal strengths include creating meaningful relationships internally and externally, helping people navigate career paths and achieve goals, finding creative and effective ways to solve problems, and communicating complex ideas to various levels of understanding.
Experience
Senior Growth Marketing Manager
Oct 2025 — Present · San Diego, CA, US
Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S, trusted by over one million families. Our secure, attorney-approved solutions empower Americans to create wills, trusts, and healthcare directives tailored to state-specific laws. As a certified B Corporation and Public Benefit Corporation, our mission is to make legacy planning accessible. In 2025, we launched EstateOS™, an intelligent platform offering connected estate plans, AI-powered workflows, and professional collaboration tools. Today, we support financial advisors and 200+ enterprise partners — including Fifth Third Bank, UBS, USAA, LPL Financial, Northwestern Mutual, and AARP — expanding access to estate planning nationwide. Recognized by CNBC Disruptor 50, Inc. and Deloitte Technology Fast 500™. Learn more at trustandwill.com.
Education
Northern Arizona University-The W. A. Franke College of Business
Bachelor of Science (B.S.), Business Administration
2002 — 2006
Skills
- Brand Management
- Marketing
- Marketing Strategy
- Sem
- Multi-Channel Marketing
- SEO
- Graphic Design
- Digital Marketing
- Retail
- Mobile Marketing
- Email Marketing
- Social Media Marketing
- Omniture
- Online Advertising
- Management
- Customer Relationship Management (Crm)
- Web Analytics
- Integrated Marketing
- E-Commerce
- Brand Development
- Online Marketing
- Web Design
- Affiliate Marketing
- Google Analytics
- Crm
- Product Marketing
- Demandware
- Ppc
- Pay Per Click (Ppc)
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