Collin W.
Director of Performance Media | Advertising and Customer Acquisition
- Role
- Director of Performance Media at Vuori
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director of Performance Media
Aug 2020 — Present · Brooklyn, NY, US
I lead Vuori’s performance media strategy across channels like Broadcast TV, CTV, Streaming, YouTube, Podcasts, Audio, Affiliates, OOH and emerging platforms. My role focuses on planning and managing budgets, forecasting performance, and driving new customer growth through smart investments.I manage and work closely with multiple agencies and partners to negotiate deals and optimize campaigns, while collaborating internally with teams like ecomm, merch, creative, brand, finance, and analytics to keep everything aligned. Always looking for new opportunities, testing innovative placements and exploring emerging channels to expand reach and efficiency.
Education
Brigham Young University - Idaho
BS in Communications, Double Minor in Hummanities and History
2005 — 2010
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