Collins Tao

WORK HISTORY

SKILLS

ABOUT COLLINS TAO

I am an experienced Performance Marketing Manager adept at global stakeholder collaboration, strategic planning, and managing paid acquisition channels. I have 7 years of experience covering the full life cycle of paid marketing from planning and forecasting, to budgeting and execution, and measurement and reporting. I am known for effectively work with data analytics teams to optimize measurement and investment frameworks for a 9-figure annual marketing budget. My strengths include excellent communication skills, building strong relationships across the organization, and crafting narratives that effectively explain performance trends to leadership teams. I love using my creative problem solving skills to help achieve stakeholder and business goals through performance marketing. Core Expertise & Technical Skills Performance Marketing | Marketing Strategy | Excel | SQL | Marketing Analysis | Ad Development | Social Media | Google Suite | Strategic Thinking | Communications | Digital & Offline Media Channels | Budget Forecasting | Quarterly Reports | Data Analytics | Team Leadership