Collin Reed

About Collin Reed

Experienced Executive with over 14 years of experience in digital marketing, direct…

Experience

1. Marketing Director

   Scouting Arizona, Grand Canyon Council

   Dec 2022 — Present · Scottsdale, AZ, US

   Directed digital marketing strategy across multiple platforms (web, email, social, video, and PR), driving membership growth, fundraising engagement, and brand alignment for Scouting Arizona.• Implemented HubSpot CRM and automation workflows, building parent/volunteer pipelines, welcome series, and targeted campaigns that improved conversion tracking from lead to new member.• Redesigned and managed 5+ council websites (ScoutingAZ.org, CampGeronimo.org, CampRaymond.org, etc.), optimizing SEO, user experience, and analytics with tools like Microsoft Clarity.• Increased social media engagement by leveraging user-generated content (UGC), growing Facebook and LinkedIn reach and outperforming national benchmarks for engagement rates.• Produced high-impact video campaigns (Scouts of the Year, Trail to Leadership Luncheon, Scouting for Schools) used in PR, fundraising, and recruitment, amplifying council visibility.• Launched data-driven marketing dashboards and executive briefs, providing KPIs on web traffic, social, PR, and email performance to guide board-level decisions.• Built volunteer and partner acquisition funnels, creating the “Partner with Scouting Arizona” and “Volunteer Pipeline” platforms to attract nonprofits, businesses, and community leaders.

Education

• Northern Arizona University

  Business

  2006 — 2008

• Vanguard University of Southern California

  Baseball

  2006 — 2006

• W. P. Carey School of Business – Arizona State University

  Bachelor of Science (B.S.), Marketing

  2008 — 2010

Skills

• Email Marketing
• Crm
• Teamwork
• Marketing Strategy
• Advertising
• Sales
• Marketing Communications
• Event Planning
• Marketing
• Press Releases
• Digital Media
• Management
• Social Networking
• Social Media Marketing
• Market Research
• Social Media