Collin Moore

Experience

1. Social Media Strategist

   Sony Interactive Entertainment

   Feb 2019 — Present

   Leading the way to expand visibility MLB The Show to wider audience through emerging technologies and 3rd party platforms. Showrunner, Technical and Creative Lead for all Live Streams for MLB The Show Since joining the team I have been the managed our streams improving the production quality, frequency, and overall strategy. Since joining in 2019 I\'ve produced over 100 livestreams pre and post launch. Even during COVID. Lead on the Players League, a fully remote six-week tournament that involved 30 active MLB Players playing MLB The Show from their homes as we broadcasted gameplay, with picture-in-picture of the two active players and our host Robert Flores from MLB Network. Episodes also aired on Fox, ESPN, and ESPN2. All done from my living room. Found a solution to maintain our streams during COVID and continue multi-cam host. Multiple remote livestreams including Spring Training and Petco Park. Developed concept, recorded, edited and handled post-production for new pre-launch series \"Feature Premieres\", which ended up being our most successful pre-launch assets for 2021. Content changes led to streams with over CCU. Twitch followers up 380% and Youtube up 700%. Lead of our Customer Engagement Platform (CRM/Mobile) Identified an opportunity to communicate with our players more directly and pursued executive sign-off on using the Customer Engagement Platform Braze to allow us to reach our players in a more targeted manner. Developed the pitch and active day to day strategy for emails and push notifications. Create all the art and write all the email compliant HTML Build segmentation audiences so the right message reaches the right players Review performance and change tactics as needed Other random things: Led to get the first verified Discord server for any 1st Party PlayStation title Worked with Online Networking Team to finalize and maintain Twitch Drops Handle strategy & content deployment for our MLB Player Reps Content Creator & Influencer Manager

Skills

• Social Media
• Social Games
• Photoshop
• Level Design
• Web Development
• Digital Marketing
• Unreal Engine 3
• Quality Assurance
• Ps3
• Youtube
• Xbox 360
• Mobile Games
• Game Design
• Community Management
• Game Mechanics
• Strategy
• Community Outreach
• Casual Games
• Multiplayer
• Perforce
• Community Engagement
• Social Networking
• Marketing
• Wordpress
• Digital Media
• Console
• Web Content Management
• Leadership
• Writing
• Post Production
• Game Development
• Management
• Start-Ups
• Xbox
• User Interface
• Video
• Publishing
• Video Games
• Gameplay
• Community Development