Collin Taylor
Director of Marketing Technology @RaceTrac
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WORK HISTORY
Director of Marketing Technology @RaceTrac
Atlanta, GA, US
Lead Agile marketing technology team comprised of QA, dev, UI/UX, automation, and product for loyalty SaaS platforms, proprietary loyalty app, and website. Partner with marketing team and executive leadership to steer strategic technology decisions that provide ROI, increased guest counts, and incremental revenue. Drive marketing technology innovation across RaceTrac, RaceWay, Gulf, and Potbelly brands to gain a competitive advantage and ensure scalability for future growth.
EDUCATION
Miami University
Bachelor of Science in Business, Management Information Systems
SKILLS
ABOUT COLLIN TAYLOR
I’m an executive-level leader with over 20 years of global experience in SaaS deployments, digital transformation, proprietary software delivery, cloud migration, and big data strategy.I’ve led large-scale organizations comprising product management, UI/UX, strategy, QA, operations, automation, and engineering teams to deliver successful products. I\'ve deployed Tableau, Bullhorn One, UKG, Erecruit, Salesforce, ServiceNow, Microsoft Power Platform, HubSpot, and other proprietary and enterprise applications that drive user value, transform business processes, and maximize ROI. I\'m passionate about solving business problems, creating customer-centric products, and delivering impactful solutions that make a difference.
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