Collin Taylor
IT leader with the passion to pursue great things, the integrity to ensure it gets done the right way, and the innovation to make the impossible possible
- Role
- Director of Marketing Technology at RaceTrac
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Collin Taylor
I’m an executive-level leader with over 20 years of global experience in SaaS deployments, digital transformation, proprietary software delivery, cloud migration, and big data strategy.I’ve led large-scale organizations comprising product management, UI/UX, strategy, QA, operations, automation, and engineering teams to deliver successful products. I\'ve deployed Tableau, Bullhorn One, UKG, Erecruit, Salesforce, ServiceNow, Microsoft Power Platform, HubSpot, and other proprietary and enterprise applications that drive user value, transform business processes, and maximize ROI. I\'m passionate about solving business problems, creating customer-centric products, and delivering impactful solutions that make a difference.
Experience
Director of Marketing Technology
Jan 2026 — Present · Atlanta, GA, US
Lead Agile marketing technology team comprised of QA, dev, UI/UX, automation, and product for loyalty SaaS platforms, proprietary loyalty app, and website. Partner with marketing team and executive leadership to steer strategic technology decisions that provide ROI, increased guest counts, and incremental revenue. Drive marketing technology innovation across RaceTrac, RaceWay, Gulf, and Potbelly brands to gain a competitive advantage and ensure scalability for future growth.
Education
Miami University
Bachelor of Science in Business, Management Information Systems
2003 — 2007
Skills
- Business Intelligence
- Project Planning
- Advertising
- Consulting
- Customer Insight
- Customer Service
- Online Advertising
- Retail
- Business Analytics
- Program Management
- Enterprise Project Management (Epm)
- Customer Relationship Management (Crm)
- Access
- Business Analysis
- Competitive Analysis
- Enterprise IT Infrastructure
- Strategic Planning
- Business Development
- Digital Marketing
- Social Media Marketing
- Team Building
- Management
- Integration
- Microsoft Excel
- Microsoft Word
- Big Data
- Team Leadership
- Product Management
- Analytics
- Marketing
- Sdlc
- Social Media
- Cross-Functional Team Leadership
- Marketing Strategy
- Microsoft Office
- Sales
- Enterprise Resource Planning (Erp)
- Enterprise Solution Sales
- Strategy
- E-Commerce
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