Collin McDaniel

About Collin McDaniel

Our team at Circuit of The Americas embraces the high-speed world of social media, where I contribute as a Social Media Coordinator, blending my expertise in video editing with strategic content creation. With a foundation in Creative Media Production and Journalism from the University of Oklahoma, we\'ve bolstered our online presence, engaging over a quarter million followers and nurturing community dialogues through compelling storytelling and interactive initiatives.The collaboration with our Marketing team has been key to producing quality content that resonates with our audience. My role includes managing daily social channels, crafting user-generated content, and deploying social media analytics to refine our strategies. We\'re dedicated to capturing the pulse of cultural conversations and translating that into content that drives engagement and upholds the dynamic spirit of COTA.

Experience

1. Social Media Manager

   Circuit of The Americas

   Jan 2026 — Present · Austin, TX, US

   Leads Circuit of The Americas’ (COTA’s) fast-paced social media team and oversees the creation, management, and distribution of digital content across all COTA-owned social channels and venues. This role is responsible for setting social media strategy, driving brand voice, and serving as the lead for all photography and videography captured by or on behalf of COTA. The Social Media Manager will collaborate closely with marketing, graphic design, and event teams while leading internal and freelance creators to deliver best-in-class content across Formula 1, MotoGP, NASCAR, WEC, concerts at the Germania Insurance Amphitheater, and many more.

Education

• University of Oklahoma

  Bachelor's degree, Creative Media Production / Journalism