Collin K.

About Collin K.

I am a dual-industry marketing associate with Oliver Wyman, a global consulting firm. In my day-to-day, I support the Transportation team as well as the Energy and Natural Resources team in marketing strategy, campaign management, content creation and execution in partnership with the firm’s senior leaders dealing with our client\'s toughest questions.With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization trasnformation. The firm has professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunites. Oliver Wyman is a business of Marsh [NYSE: MRSH].Past experience is heavily focused in content marketing and web management, with 5+ years in B2B and B2C marketing. Previous industries include health benefits, oil and gas, as well as security. In his spare time, Collin enjoys building and collecting legos.

Experience

1. Associate

   Oliver Wyman

   Aug 2024 — Present

   Supports Oliver Wyman\'s marketing consulting strategy across oil and gas, utilities, chemicals, metals, as well as within transportation. Including rail, aviation, aerospace and defense and the space sector on issues they face on an array of matters, including climate and sustainability, digitalization, performance and strategic transformation, risk and trading, among others- Execution and management of ongoing marketing campaigns (email, social, web, direct, and more)- Content creation and planning for ongoing campaigns- Data analysis and pre/post campaign analysis to understand how campaigns are performing- Project management from taking an idea to market with short turnarounds (response to tariffs, market updates, tech advancements, etc.)- Coordination with outside vendors for on-site events (RailTrends, Climate Week, CERAWeek, MROAmericas, etc)- Understanding and managing expectations of clients and partners in their go-to-market strategy.See the below links for an example of marketing campaigns I’ve launched.

Education

• St.Edward's University

  Communication, Journalism, and Related Programs

• Texas A&M University

  Bachelor's degree, Journalism