Collin Hughes

About Collin Hughes

I have over 20 years of diverse experience in the AdTech industry, spanning roles in product leadership, customer research, ad operations, content classification and audience/taxonomy building and distribution, creative design, and sales/business development. This broad background enables me to drive impact across my organization. Since the early 2010s, I\'ve worked closely with AI/ML capabilities in product, customer research, or operational roles deploying NLP, audience modeling, GenAI ads solutions, etc. I thrive in both the fast-paced startup world and the complex environment of a large enterprise, such as Amazon or Oracle. As a product leader, I excel at clearly communicating the problem that needs to be solved, without getting bogged down in the technical details. At the same time, I\'m adept at demonstrating the tangible business and customer value of the initiatives I lead.

Experience

1. Sr Product Manager (Technical) -- Adtech & Advertising Ai Product Strategy

   Amazon

   May 2021 — Present · Arlington, VA, US

   As a key product strategist and CX researcher for Amazon, I focus on deeply understanding and improving the end-user, seller/advertiser/brand, agency, and publisher experience across Amazon\'s advertising products. Today, I lead product and customer research for strategically important and rapidly changing AI, ML, GenAI, and AdTech service areas where there is often limited data available. To drive impact, I work cross-team to influence without authority and collaborate with Amazon leaders up to the VP/SVP level. Although I started at Amazon as an experienced technical product leader with very little CX research experience, I quickly expanded my remit by excelling at: 1) defining and executing strategic study roadmaps; 2) leading ambiguous product and customer research initiatives; 3) translating complex findings into actionable insights; 4) bridging the gap between emerging technologies and customer needs, and 5) making data-driven recommendations that drive ads product innovation/improvements.

Education

• Maryland Institute College of Art

  BFA, Fine Art, Interactive Media

  2000 — 2004

Skills

• Advertising Operations
• Atlas
• Advertising
• Rich Media
• Media Planning
• Flash
• Audience Development
• Audience Modeling
• Data Licensing
• Doubleclick
• Online Advertising
• Comscore
• Digital Media
• Ad Networks
• Digital Marketing
• Behavioral Targeting
• Digital Strategy
• Marketing
• Ad Serving
• Crm
• Ad Exchanges