Collin Ferrari
Manager, Audience Data Monetization @Western Union
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WORK HISTORY
Manager, Audience Data Monetization @Western Union
New York, NY, US
Develop data products from the company\'s extensive set of deterministic financial transactions. The Western Union Media Network sells audience products to advertisers, agencies, and publishers for cross-channel advertising, including programmatic, DOOH (digital out-of-home), and paid social. • Provide the media network sales team with insights and the operational expertise needed to drive revenue growth and adoption by buyers, media destinations, and tech platform partners. • Support company go-to-market stakeholders with audience data and segments in reaching their new customer acquisition or retention objectives, primarily in the U.S. and Canada. Work cross-functionally with product, customer analytics, data engineering, as well as with Publicis agency media investment and analytics teams.
EDUCATION
University of Tübingen
Linguistics
University of Nevada-Reno
Bachelor of Arts (B.A.)
ABOUT COLLIN FERRARI
Operations, Data, and Partners
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