Collin Brody

WORK HISTORY

EDUCATION

ABOUT COLLIN BRODY

Collin BrodyDirector – Business Data Architecture | Kansas City RoyalsCollin Brody leads the Business Data Architecture division, driving the club’s data strategy and analytics capabilities across all lines of business. Since joining the organization in 2021, he has built and scaled a modern cloud-based data warehouse and business intelligence ecosystem that unifies information from ticketing, marketing, sales, finance, operations, and fan engagement systems. In his role, Collin architected and oversees a robust data environment leveraging Google Cloud Platform and advanced ELT pipelines that power executive dashboards, CRM analytics, revenue optimization, and operational automation. His work enables departments — from stadium operations to ticketing — to make faster, data-driven decisions that directly impact revenue growth, fan experience, and business efficiency. He also led the data visualization reporting tool transition from PowerBI to Tableau, which will unlock new dashboard and AI capabilities. Collin also spearheads governance and modeling standards, ensuring trusted and consistent metrics across the organization. He partners with leadership and data stakeholders to transform complex data into actionable insight, using KPI frameworks, predictive analytics, and visualization tools to inform strategic decisions and long-term planning. Prior to joining the Royals, Collin spent over a decade in technology, consulting, and business intelligence, helping organizations modernize their data infrastructure and unlock enterprise value. He holds a Bachelor of Science in Business Intelligence and Analytics from Creighton University (2014) and a master’s in information management from Arizona State University (2018). Collin lives in Lee’s Summit, MO with his wife and three children.