Collette Walsh
Senior Media Consultant - Nctj Journalist (Micpr, Mprca, Nctj) @Cwm - Collette Walsh Media
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WORK HISTORY
Senior Media Consultant - Nctj Journalist (Micpr, Mprca, Nctj) @Cwm - Collette Walsh Media
IE
Senior level media relations, internal/external comms, leading teams, developing media and PR strategy, driving campaigns, overseeing change, training and media relations. Account audits and trouble-shooting. Staff training and recruitment. Board level strategy and counsel.Top brands: Love2shop; Park Christmas Savings; eurochange; Vodafone, Travelsupermarket.com, Selfridges; Superdrug; NFU Mutual, LateRooms; Q Hotels and Holiday Inn Group UK, Aldi UK, AXA Health, Moneysupermarket; PZ Cussons, Holland and Barrett, Lloyds Pharmacy, Kelloggs UK; Costa Coffee; Sainsburys and many more.PR/Advertising/Marketing agencies: I work on both consumer and B2B/corporate (leisure/retail, travel & wellbeing/health).Weber Shandwick PR - formerly Head of Media Relations and now a consultant to the agency across corporate (inc Pharma) and consumer. Mind+Matter (Ashfield Health)- formerly Pegasus PR - UK\'s leading health comms agency - to present - senior consultant Influential Comms (Paver Smith PR)MoneySupermarket.com
EDUCATION
Newcastle University
BA (Hons)
University of Central Lancashire
Post Graduate
SKILLS
ABOUT COLLETTE WALSH
Media Relations, PR and Editorial & Content Specialist (MICPR, MPRCA, NCTJ)I specialise in consumer & corporate PR strategy, branding, media relations and content for the world\'s top brands, events and agencies.I work as a consultant (board level counsel) media advisor, mentor, and \'consultant journalist\' with the best UK/global PR, ad & marketing agencies, including Weber Shandwick UK/Europe.Brands: Moneysupermarket.com, AXA, PZ Cussons, Kellogg\'s, Vodafone, Costa Coffee, Aldi, Holland & Barrett, Merck, Sanofi, and Appreciate Group PLC, to name a few. I\'ve expanded my career as a national newspaper journalist in to PR, copy/content & agency comms - building a reputation for delivering top level campaigns, event media relations, crisis management (media law); brand strategy, SLT counsel, exceptional reach/coverage, as well as contributing to major new business wins and awards.Leadership: I regularly lead agency teams and new recruits in developing their skills, managing projects and delivering results. I\'ve also managed teams going through major change and also work at board level on brand auditing and client/brand insight.Thanks to my experience as a \'Fleet Street\' journalist and broadcaster, I regularly facilitate copy, media training, client \'press perception\' auditing and crisis management.I\'ve a solid grasp of the ever-growing digital world of news and media (I\'ve worked in digital national media newsrooms and know the drill). Being a journalist has given me a wealth of media relations experience, insight, contacts. and a discerning nose for a great story, as well as an efficient hands-on approach to responding to absolutely anything that\'s thrown at me -) As a creative, I regularly work with clients and design teams at the early stages of a new project; engaging potential uptake through original, inspiring ideas or formats. Away from the office? I continue to write and commentate on current affairs - you may spot me on the BBC Breakfast sofa or BBC 5 Live reviewing the news or talking pop culture.
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