Colleen Vaughan
Content Strategist | UX Writer | Copywriter
- Role
- Content Strategist at Born
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Colleen Vaughan
With 8+ years of agency and in-house experience, I create compelling product experiences, messaging, and creative concepts that drive sales and keep users coming back. I’ve successfully partnered with top B2B and B2C brands in sectors like beauty, supply chain, retail, healthcare, and manufacturing.
Experience
Content Strategist
Nov 2022 — Present
Define content strategy across digital projects to help clients simplify complex experiences through strategy, structure, and clear, accessible content- Deliver user journeys, page flows, wireframes, and copy for websites, portals, and apps in industries like healthcare, finance, wellness, and e-commerce- Create content guidelines, voice/tone docs, and messaging frameworks for clients to use across product and marketing channels, ensuring 100% consistency in brand voice.
Education
General Assembly
Certification
University of Arkansas at Fayetteville
Journalism
Skills
- Customer Service
- Advertising
- Social Media
- Social Media Marketing
- Public Relations
- Clerical Work
- Social Networking
- Photoshop
- Marketing
- Marketing Communications
- Graphic Design
- Illustrator
- Journalism
- SEO
- Microsoft Office
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