Colleen Troy

WORK HISTORY

EDUCATION

SKILLS

ABOUT COLLEEN TROY

I\'m an experienced marketing and sales executive who has spent decades \"hunting my own food.\" I love solving challenges for my clients and building meaningful relationships. I\'m an experienced Strategic Marketing Communications professional with an affinity for solving problems with clear, concise communication. I have experience helping people and entities shape their brands and convey their stories to the audiences most critical to their success.I\'ve spent my career blending traditional PR, Internal Communications, Senior Management Counsel, Media Buying, Social Media, Digital Marketing, Web Writing, Sponsorship Activation and Crisis Communications. As a writer, I love bending language to my will.Another interest is marketing research. I\'ve facilitated focus groups for national clients, and discovered actionable insights.I like to help people connect, so I welcome opportunities to integrate other professionals in the work we do.Specialties: Networking, Sales Management, Strategic planning, Internal Communications, media relations, copy writing, crisis communications, multimedia marketing campaigns.Key verticals: Non profits, events, independent SUMMARYA dynamic and results-driven Strategic Communications Professional/writer with 20+ years’ experience in positioning organizations for growth across highly competitive markets. Skilled in developing end-to-end communications strategies with a key focus on digital campaigns that increase brand equity, visibility, and value. Ability to define a plan and KPIs, build teams and partnerships, launch integrated solutions, and analyze performance. Capable of researching needs, identifying opportunities, and collaborating internally to execute tactics that promote meaningful growth.Proven ability to combine passion and creativity with well-developed communication and problem-solving skills to consistently manage multiple projects simultaneously, streamline operational efficiency, develop goals, drive continuous process improvement, cultivate client rapport to improve engagement, and establish customer-focused policies and procedures.Devoted to being a teammate you trust.Key competencies:• Media Relations• Strategic Communications• Copy Writing• Community Outreach • Brand Development• Crisis Communications• Press Releases • Event Planning• Social Networking