Colleen Stapleton Sharp
Senior Vice President and Head of MONITOR Analytics at Kantar
- Role
- Vice President, Monitor Analytics at Kantar
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Colleen Stapleton Sharp
Senior executive with experience both as a practitioner and as a consultant, focused on integrating consumer insights, attitudes and behaviors to help clients understand marketplace change and develop actionable strategies for growth. Experience uncovering opportunity for healthcare, pharma, insurance, retail, consumer packaged goods, telecommunications, and the not-for-profit sector. Particular expertise in CRM and utilizing consumer data and attitudinal tools to develop actionable ROI-driven strategies. Specialties: Customer relationship marketing (CRM), consumer insights, customer and prospect database development, modeling and segmentation, as well as marketing strategies and programs designed to acquire, grow and retain customers and maximize customer lifetime value.
Experience
Vice President, Monitor Analytics
May 2019 — Present · Raleigh-Durham, NC, US
Education
UNC Kenan-Flagler Business School
MBA
1987 — 1989
Bates College
B.A., History
1975 — 1979
Institut des universites americains, Aix-en-Provence
French, Political Science
1977 — 1978
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