Colleen Snell Phelan

About Colleen Snell Phelan

I am a proven leader in this industry—a versatile, seasoned, smart & strategic brand, marketing, creative services & account management professional with 25+ years of deep experience in B2C and B2B marketing: creative services, client services, senior level account management, process design & implementation, brand strategy, positioning & architecture, e-commerce & web UX & CX, digital/social marketing, research & insight mining, content marketing, strategic consulting, integrated marketing communications, public speaking & professional mentor of young talent. My experience has touched a variety of industries: travel, beauty, chemicals, commercial real estate, professional services, manufacturing, healthcare, social networking/technology, higher education, pharmaceuticals, sports and more. Integrated marketing has been just that—the full spectrum of channels, platforms and tactics ranging from digital, print, television, OOH, radio, social media, interactive/web, sales collateral, events/conferences, sponsorships—across the lifecycle of companies, brands, products and services. Brands I\'ve worked on: Delta Vacations, Delta Air Lines, Jones Lang LaSalle, Google, AVEENO/Johnson & Johnson, Dow Corning, LinkedIn, Intuit, Fellowes, HD Supply, University of Illinois, Accenture, Abbott Laboratories, Northwestern Memorial Hospital, ARAMARK, Trinchero Family Estates Wines, the Atlanta Hawks, Rosalind Franklin University of Medicine & Science and more.

Experience

1. VP, Marketing, Digital & Customer Experience

   Delta Vacations

   Jan 2025 — Present · Atlanta, GA, US

   Lead the team responsible for all marketing & brand strategy and programs, digital strategy and delivery, and customer experience initiatives for Delta Vacations. This includes consumer-direct and B2B marketing, creative services & production, marketing project management, marketing channel strategy & delivery, web development, digital product delivery, digital content strategy & merchandising and more.

Education

• The University of Georgia

  Bachelor of Arts, Journalism, Advertising

  1995 — 1999

Skills

• Brand Architecture
• Integrated Marketing
• Advertising
• Planning
• Crm
• Client Service
• Digital Marketing
• New Business Development
• Branding
• Mobile Marketing
• Digital Strategy
• Market Research
• Email Marketing
• Strategic Thinking
• Product Naming
• B2b
• Direct Marketing
• Client Services
• Brand Development
• Strategy
• Creative Strategy
• B2b Marketing Strategy
• Thought Leadership
• Public Relations
• Marketing Communications
• Client Relations
• Company Naming
• B2b Marketing
• Interactive Marketing
• Account Management
• Corporate Branding
• Project Planning
• Competitive Analysis
• Marketing
• Creative Direction