Colleen Robertson

About Colleen Robertson

A marketing leader and collaborator, Colleen brings her whole self to work. She uses systems thinking, humor, empathy, and her innate curiosity to solve problems, lead projects and teams, and deliver high-impact programs. Her core strengths are: • Delivering business outcomes with customer-centric marketing through: internal alignment, customer insights, and creative channel collaborations• Defining and developing brand Value Propositions, Mission, Vision, Values• Leading a team of digital marketers and creatives to produce B2B and B2C product content, thought leadership, social media content, digital ads and partnerships, and event communications• Building and championing internal clarity and processes for content creation and content governance• Conceptualizing and executing on measurable, multichannel marketing campaigns that are both data-informed and couched in customer insights • Mentoring and coaching colleagues and direct reports to develop marketing, communications, and content strategy skills• Working within constraints and playing to existing strengths of an organization or team• Public speaker, improv actress and one-time standup comedian

Experience

1. Strategic Marketing and Partnerships

   Banister Advisors

   Feb 2025 — Present · Seattle, WA, US

   Bringing strategic support to Banister Advisor\'s brand and marketing and partnership programs.

Education

• School for International Training

  French Culture and Language

  2004 — 2004

• Occidental College

  BA, Theatre, Cognitive Science

  2001 — 2005

• University of Washington

  Evans School of Public Affairs

  2010 — 2010

• British American Dramatic Academy

  Theater (Contemporary and Classical)

  2002 — 2002

Skills

• Public Relations
• Sem
• Event Planning
• Strategic Communications
• Search Engine Marketing (Sem)
• Program Management
• Web Analytics
• Content Strategy
• Fundraising
• Marketing Strategy
• Jira
• Nonprofits
• Online Marketing
• Advertising
• Salesforce.com
• Teaching
• Nonprofit Organizations
• Social Media
• Research
• Start-Ups
• Creative Writing
• Community Outreach
• Volunteer Management
• Communication Strategy
• Email Marketing
• Content Marketing
• Program Development
• Management
• Google Analytics
• Social Networking
• Non-Profits
• Editing
• Wordpress
• Grant Writing
• Leadership
• Online Advertising
• Facebook
• Social Media Marketing
• Hubspot
• Social Media Development