Colleen Herndon Penhall
Founder & Principal Advisor Strategic Communications @Truenorth Strategy Group
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WORK HISTORY
Founder & Principal Advisor Strategic Communications @Truenorth Strategy Group
TrueNorth specializes in aligning purpose, performance, and reputation—building trust through data-driven narratives, integrated ESG strategies, and employee-first change communications. We consistently deliver measurable impact—from lifting brand engagement and ESG ratings to driving culture change and stakeholder confidence. Services include:* Integrated communications planning and stakeholder management* Narrative and message development* Crisis communications support* Executive communications and thought leadership* Change communications for transformational initiatives* CSR and ESG strategies* Purpose/Values workshops
EDUCATION
Harvard Business School Executive Education
Leadership During Crisis
Elon University
Bachelor of Arts - BA, Broadcast Journalism
ABOUT COLLEEN HERNDON PENHALL
Dynamic and award-winning communications and corporate social responsibility (CSR) executive with a proven track record of elevating brand reputation, stakeholder trust, and employee engagement across Fortune 500 companies, global organizations, and higher education.I\'m an adaptable leader who has built brand and communications teams from the ground up and led large Fortune 40 communications and CSR organizations. No matter the size or complexity, I’ve delivered high-impact strategies—from purpose-driven storytelling to crisis response and executive positioning. I’m passionate about crafting strategic narratives, forging influential partnerships, and driving advocacy across internal and external audiences.My expertise spans retail, financial services, consumer products, B2B, manufacturing, and academia. I bring a results-driven mindset and thrive at the intersection of purpose, performance, and people.Highlights- Led enterprise communications strategy launching Lowe’s corporate purpose and values to 310K+ employees—recognized with “Best Purpose-Driven Transformation” by CEB/Melcrum- Repositioned CSR initiatives to enhance brand reputation, deepen community impact, and support business goals- Developed research-based narratives to strengthen brand affinity and loyalty, supported by an executive dashboard- Directed communications for CEO transitions, private equity shifts, and large-scale change efforts- Led strategic brand repositioning for UNC Charlotte after a tragic campus event—resulting in record enrollment and top-tier research status- Reorganized and rebuilt brand and corporate communications teams to enhance business impact, elevate thought leadership, manage issues, and drive a cohesive, forward-looking narrative.I help organizations navigate change, drive growth, and build trust through strategic communications. Let’s connect to explore how I can support your goals and unlock your brand’s full potential.
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