Colleen Ohl

About Colleen Ohl

A results-driven customer-focused business leader who is a strategic forward thinker, consistent top performer and who gets things done. Proven track record of cultivating highly productive, collaborative, positive teams by setting high expectations, driving a culture of excellence and pride. Adept at bringing teams together and motivating them to perform beyond expectations and deliver results. A creative problem-solver, passionate, collaborative, bottom line oriented, thrive in high-pressure environments where deadlines are tight and data-driven results are imperative. Adapt extremely quickly to change and lead with optimism, passion and a drive for continually improving the bottom line. Areas of expertise: Senior leadership, complex project management, account management and growth, process change/efficiency, culture change, revenue and profit growth, communications excellence, organizational process and design, systems design and implementation, change management, efficient and rapid problem-solving, talent assessment and growth, budget management, customer service, marketing (direct, digital, event marketing, lead generation/conversion, sales readiness and product launch, communications, brand messaging, database management, segmentation). Key accomplishments: • Reduced labor costs of Custom Reporting team by 30% through streamlined/standardized processes, efficiencies and outsourcing • Drove a 4.8% increase in YOY revenue for a $1.5M at-risk top healthcare account through streamlined process and customer experience improvements. • Led complete organizational redesign (process, communications, talent assessment, prioritization, budget management, alignment across business units, market research, segmentation, analytics, tracking/reporting, goal-setting, etc.). • More than quadrupled the annual billings of a national bank account into a multi-million dollar revenue stream through expansion of agency’s direct mail services across product lines. • Consistently achieved 10:1 ROI through tight connection with sales leadership and over 250 sales professionals, by aligning marketing messages and tactics with targeted opportunities.

Experience

1. National Practice Co-lead, Operational Excellence

   Centric Consulting

   Jan 2021 — Present · National, US

Education

• University of Virginia

  Bachelor of Science (BS), Marketing, Communications

  1900 — 1900