Colleen Minton

About Colleen Minton

Senior business development and management, communications, and customer relationship professional with experience and knowledge in strategic planning, event management and execution, marketing, public relations, sustainability, and organizational development.* Accomplished executive with agency, corporate and contract experience in B2B and consumer.* Strong leadership skills with the ability to effectively initiate and manage cross-team collaboration with a diverse group.* Creative sales and marketing expert with specific talent in cultivating lasting relationships with key targets, including customers, analysts, partners, sponsors and media.* Strong proficiency for organizational development, spearheading new projects, implementing processes and procedures, and realizing short- and long-term goals.

Experience

1. Chief Operating Officer

   Heels4life

   Sep 2023 — Present · Chapel Hill, NC

   Heels4Life is a NIL (Name, Image and Likeness) collective committed to providing The University of North Carolina’s football student-athletes with valuable, enriching opportunities by leveraging their NIL rights with and for the community. By providing valuable opportunities to our student-athletes, Heels4Life seeks to lighten the financial burden many young people and their families face while participating in intercollegiate athletics.Utilizing financial and/or in-kind benefits, Heels4Life works with our student-athletes to support deserving charities in our Chapel Hill/Carrboro community, as well as their own hometown communities by participating in fundraising activities and educational initiatives. We seek to add value to the player’s experience in Chapel Hill and help prepare him for life beyond campus.

Education

• Appalachian State University

  Bachelor of Science (BS), Communications, Public Relations Concentration & Business Minor

  1989 — 1993