Colleen Minarik

About Colleen Minarik

As Senior Vice President of marketing at Marsh McLennan Agency in the Midwest, I have over 20 years of success in driving measurable improvements in the areas of marketing automation, seminar and webinar online education programs, enhancing company corporate culture through the elevation of employee events and the planning and execution of business partner and client appreciation platform programs. Expertise-Demand generation/marketing automation strategy design and execution-Building and coaching best-in-class marketing teams-Rebranded University program by rolling out webinar program and tripling education events -Elevated all internal events to align with corporate culture -Marketing Automation, web-analytics, and CRM-Marketing workflow and integration -Usability and adoption of sales/marketing data and toolsPassionate in aligning organizational needs and priorities with a focus on recruiting and developing current marketing team talent. Provides leadership and support for the design, development and implementation of all marketing creative.

Experience

1. Senior Vice President, Marketing Midwest Region

   Marsh McLennan Agency

   Nov 2023 — Present

   Assurance was acquired by Marsh McLennan Agency

Education

• Southern Illinois University, Carbondale

  Bachelor of Science (B.S.) Speech Communication, Specialization in PR; Minor Journalism

Skills

• Email Marketing
• Marketing
• Insurance
• Account Management
• Management
• Leadership
• Strategic Planning
• Sales
• Public Relations
• Crm
• Strategy
• Budgets
• Social Media Marketing
• Marketing Communications
• Sponsorship
• Online Marketing
• Marketing Strategy
• Market Planning
• Direct Mail
• Advertising
• Digital Marketing
• Event Planning
• Eloqua
• Marketing Automation
• Customer Relationship Management (Crm)