Colleen Leveck
Marketing Executive | Tech and CPG Industries | Ex Amazon, Krusteaz, Unilever, Whirlpool
- Role
- Senior Manager, Marketing Strategy at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Colleen Leveck
Marketing executive with 15 years of experience growing brands and building businesses. Passionate about transforming insights into actions, building differentiated product positioning, launching innovative products, and planning and executing go to market strategies. A decisive leader that values cultivating healthy and collaborative relationships with partners to launch successful multi-million-dollar products that meet or exceed business goals. Driven and positive self-starter with a broad range of experience from mid-size to Fortune 500 Companies.
Experience
Senior Manager, Marketing Strategy
Jul 2023 — Present
Strategic Vision and Transformation: • Own the creation and execution of an enterprise marketing strategy, radically transforming T-Mobile\'s approach to marketing its core 5G network product. • Drive comprehensive changes ranging from integrating business strategy across T-Mobile to optimizing communications.Customer-Centric Approach:• Translate customer insights to gain a deep understanding of the drivers behind switching behavior, shaping the product development and go-to-market strategies accordingly.• Articulate and prioritize customer experiences that matter most, ensuring alignment with customer needs and expectations.Stakeholder Engagement and Collaboration:• Manage stakeholder engagement across engineering/product, business, brand, strategy, and marketing.• Foster collaborative relationships with internal partners, ensuring a cohesive approach to strategy execution and roadmap.
Education
UC San Diego
B.A., International Studies
University of Notre Dame - Mendoza College of Business
MBA, Marketing
2008 — 2010
Università degli Studi di Padova
Study Abroad
Skills
- Market Research
- Crm
- Product Management
- Leadership
- Management
- Strategic Planning
- Product Launch
- Microsoft Office
- Advertising
- Product Marketing
- Social Media
- Lightroom
- Marketing
- Customer Insight
- Strategy
- Forecasting
- Market Analysis
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Communications
- Indesign
- Marketing Copy
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