Colleen Hobbs
Sr. Director, Global Marketing at Hologic, Inc.
- Role
- Sr Director, Global Marketing at Hologic, Inc.
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Colleen Hobbs
Senior Director of Global Marketing with over 20 years of marketing and sales expertise, specializing in the diagnostics and device industries. Highly experienced with demonstrated, award winning results in product marketing from upstream strategic visualization through downstream tactical implementation. Specialties: Leadership, strategic planning, global market development, brand & image management, creative problem solving, key opinion leader development, cross functional team participation, product innovation, collateral development, market research, customer representation, competitive positioning, financial acuity, budgeting, forecasting and P&L ownership.
Experience
Sr Director, Global Marketing
Oct 2015 — Present
Education
University of San Diego
Business Administration, Marketing, Communications
Skills
- Medical Devices
- Healthcare
- Business Development
- Digital Marketing
- Market Development
- Lifesciences
- Operating Room
- Life Sciences
- Product Development
- Molecular Diagnostics
- Strategic Planning
- P&L Management
- Forecasting
- Surgeons
- Biotechnology
- Medical Diagnostics
- Launch Experience
- Capital Equipment
- Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Diagnostics
- Product Marketing
- Product Innovation
- Distribution Strategies
- Hardware Diagnostics
- Pharmaceutical Industry
- Fda
- Marketing
- Corporate Branding
- Customer Advocacy
- Market Research
- Training & Education
- Leadership
- Commercialization
- Management
- Positioning
- Product Management
- Global Marketing
- Marketing Management
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