Colleen Heniff
Digital Marketer | B2B Marketing Specialist at Nederman
- Role
- Marketing Specialist at Nederman
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Colleen Heniff
I am an alumni from the University of North Carolina Charlotte with a major in marketing analytics. I have experience in sports marketing, marketing research, marketing operations, CRM, social media and marketing analytics. I hope to continue to learn and grow in my future experiences.
Experience
Marketing Specialist
Nov 2023 — Present · Charlotte, NC, US
Create and publish social media posts using Hootsuite to LinkedIn, Instagram, Twitter, Facebook weekly• Manage and publish monthly Newsletter program by segment using Click Dimensions • Spearheaded website optimization initiatives using Sitecore, implementing SEO best practices and conducting weekly updates to improve user experience and drive organic traffic growth• Execute on quarterly major segment tradeshows, coordinating logistics, designing promotional materials, and managing post-event follow-ups,• Manage and update print literature process - rev changes, print request• Utilize Microsoft Dynamics CRM to add and manage leads, streamlining data entry and improving lead tracking• Update and create graphics/video using Adobe Creative Suite (Illustrator, InDesign, Photoshop and Premiere Pro)
Education
University of North Carolina at Charlotte
Bachelor's degree in Business Administration, Marketing Analytics
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