Colleen Froehlich
Content Strategist @Slabtown Marketing
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WORK HISTORY
Content Strategist @Slabtown Marketing
Shape future content directions and drive the brand\'s content strategy and rebranding efforts. I conduct thorough analyses of content performance and audience engagement to enhance client brand consistency and market engagement. I\'ve created over 100 tailored LinkedIn posts, aligning them visually and contextually with client branding needs.Some key achievements: • Elevated Slabtown\'s social media presence on LinkedIn, including 67% surge in impressions, 173% growth in clicks, and 68% increase in unique visitors through robust social media content strategies.• Provided strategic consultancy for the overarching content strategy, steering the brand\'s narrative and campaign execution across diverse marketing channels, including blogs, newsletters, and LinkedIn to amplify brand presence and engagement.
EDUCATION
University of Iowa
Bachelor of Arts (BA), Journalism and Mass Communication, Minor in Human Relations
Lorenzo de'Medici College in Florence, Italy
Study Abroad, Communication, Journalism, and Related Programs
SKILLS
ABOUT COLLEEN FROEHLICH
As a growth-oriented Marketing Director, I bring a wealth of experience in digital marketing, brand development, and strategic data analytics. My career is distinguished by a consistent track record of developing and executing innovative marketing strategies across brand advertising, media, global digital content, and multi-channel platforms, significantly driving brand growth, enhancing customer engagement, and expanding market share.My approach to marketing is data-driven, utilizing analytics to inform decision-making and optimize campaigns for maximum impact. I excel in executing strategic marketing initiatives, developing new channels, penetrating markets, improving ROI, and managing websites effectively. As a passionate leader, I am committed to mentoring and guiding high-performing teams towards achieving our collective goals.I have been instrumental in boosting metrics such as impressions, click-through rates, unique visitors, brand awareness, and online reputation. I am recognized for my creative versatility in engaging both traditional and non-traditional audiences, identifying new business opportunities, managing paid search accounts, and fostering long-lasting relationships with clients.Here are some of key skills:• Strategic Digital Marketing Leadership• Brand Development & Positioning Mastery• Data-Driven Campaign Optimization• Innovative Content Creation & Management• Multichannel Marketing Strategy Implementation• Expertise in SEO & PPC Advertising• Advanced Analytics & Consumer Insights• High-Impact Team Training & LeadershipTechnical Proficiencies:• Social Media Platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok, and Snapchat, Native Analytics/Business Managers, Meta Business Manager.• Content & Community Management Tools: Sprout Social, Hootsuite, Planoly, LinkinBio, and Canva.• Email & SMS Marketing Platforms: MailChimp, Klaviyo, Flodesk, and Attentive.• Analytics & Data Tools: Google My Business, Yelp, Google Analytics, Google Ads, and Meta Insights & Analytics.• Website Management: Shopify, Squarespace, and WordPress.• Well-versed in Microsoft Suite, Adobe Creative Suite, and Google Applications.I am keen to connect with like-minded professionals and organizations that value innovative marketing strategies and are passionate about driving meaningful brand growth. If you\'re interested in discussing marketing trends, exchanging ideas, or exploring collaborative opportunities, please feel free to connect with me. Let\'s chart the path to success together in the dynamic world of marketing.
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