Colleen Glendinning

About Colleen Glendinning

Marketing sits at the intersection of growth strategy, customer insight, and disciplined investment decisions.Throughout my career, I’ve focused on building marketing organizations that drive measurable business impact while strengthening the long-term value of the brand.My experience spans performance marketing, brand strategy, and data-driven decision making, with a focus on helping consumer brands scale through a thoughtful balance of demand creation and demand capture.I’ve led large-scale marketing ecosystems across paid and owned channels (including search, social, programmatic, streaming/CTV, influencer, affiliate, email, and SMS) while guiding teams responsible for significant media investment and complex, multi-channel growth strategies.What I find most compelling about modern marketing leadership is the opportunity to bring clarity to complex decisions.Today’s marketing leaders are not just responsible for campaigns or channels. They are responsible for helping organizations answer critical growth questions:• Where will future demand come from?• How should marketing investment evolve as the business scales?• How do we balance short-term performance with long-term brand strength?I enjoy working at the intersection of marketing, finance, operations, and leadership to align strategy, translate data into clear decisions, and build marketing organizations capable of scaling alongside the business.

Experience

1. Vice President of Performance Marketing

   Nothing Bundt Cakes

   Jun 2025 — Present

   Lead enterprise paid media strategy for a national consumer brand with 800+ locations and a large franchise footprint, responsible for driving guest acquisition, traffic growth, and revenue through a balanced approach to demand generation and demand capture.Oversee multi-channel marketing investment and full-funnel growth strategy, ensuring alignment between brand, digital, and customer lifecycle initiatives to maximize both near-term performance and long-term brand strength.Partner closely with executive leadership, brand, operations, finance, and culinary teams to translate business priorities into cohesive marketing strategies that support national campaigns and local bakery performance.Establish enterprise measurement frameworks and marketing analytics capabilities that connect marketing investment to broader business outcomes, enabling more informed decision-making across the organization.Lead innovation across audience strategy, creative testing, and emerging marketing technologies to continually improve marketing effectiveness and customer engagement.Provide strategic guidance and executive-level communication to internal stakeholders, franchise partners, and agency teams to ensure clarity of strategy, alignment on priorities, and disciplined execution.

Education

• Wisconsin School of Business

  BBA, Marketing

• BrainStation

  Digital Media Certificate

  2020 — 2020

• University of Wisconsin-Madison

  BA, Marketing