Colleen McKenna

About Colleen McKenna

Colleen McKenna is a growth-focused marketing strategist with a knack for blending creativity and data to drive meaningful results. As the Founder and Head of Marketing Strategy & Content Creation at Lock Eleven, she partners with brands to develop smart, scalable marketing plans that connect with audiences and fuel growth. Colleen’s background includes leading transformative marketing efforts at Brillion, where she unified four legacy companies under a single new brand and launched a digital strategy that doubled website traffic in less than six months. She brings a mix of agency hustle and in-house savvy, with hands-on experience in demand generation, content strategy, and digital channel optimization.Colleen’s approach to marketing is rooted in curiosity, collaboration, and clarity. She’s worked across B2B, B2C, and B2G landscapes in industries ranging from software and retail to higher education, finance, public administration, and more. Whether she\'s building a brand from the ground up or fine-tuning a conversion funnel, Colleen keeps the end user at the center and makes the complex feel approachable. She’s a natural storyteller, a strategic thinker, and someone who thrives on helping teams turn ideas into impact.

Experience

1. Founder, Head of Marketing Strategy and Content Creation

   Lock Eleven

   May 2023 — Present · Dubuque, IA, US

   Develops and executes data-driven marketing strategies to elevate brands, drive engagement, and generate measurable growth.•Crafts compelling content across multiple platforms to build brand authority, connect with target audiences, and drive conversions. •Helps businesses define their value proposition, refine messaging, and implement marketing campaigns that fuel long-term success.

Education

• Loras College

  BA, Public Relations, English Literature

  2003 — 2007

• Dún Laoghaire Institute of Art, Design and Technology

  Irish Cinema, British Literature, Psychology

  2006 — 2006

• DePaul University

  MA, Public Relations and Advertising

  2009 — 2010

Skills

• Speech Writing
• Communication Training
• Integrated Marketing
• Twitter
• Ap Style Writing
• Microsoft Word
• Marketing Communications
• Facebook
• Google+
• Strategy
• Pitching Media
• Linkedin
• Publicity
• Social Media Measurement
• Social Media Consulting
• Strategic Communications
• Social Media Strategist
• Marketing
• Google Analytics
• Media Planning
• Strategic Planning
• Corporate Communications
• Advertising
• Copywriting
• Vocus
• Content Strategy
• Public Affairs
• B2b Marketing
• Strategic Public Relations Planning
• Sysomos
• Social Media Marketing
• Microsoft Excel
• Pinterest
• Feature Articles
• Message Development
• Press Releases
• Digital Media
• Social Media
• Content Development
• Ap Style