Colleen Smith Duggan

About Colleen Smith Duggan

B2B marketing leader with 10+ years experience driving revenue outcomes. Strong collaborator known for working hand-in-hand with sales and customer success counterparts to achieve targets and scale growth. Data driven and passionate about aligning best-in-class strategies across content marketing, ABM, digital/CRO, lifecycle and customer engagement, and marketing operations, with business objectives, company positioning, and tactical plans. Demonstrated success as an energizing team builder responsible for the development, execution, and success of campaigns and demand generation programs.

Experience

1. Senior Director, Demand Generation

   Heliocampus

   Jul 2022 — Present

   Building the Demand Generation team at HelioCampus!HelioCampus provides colleges and universities with a holistic view of their overall financial health to maximize student outcomes and ROI, benchmark costs with peer institutions, and enable effective scenario planning. HelioCampus connects data sources from across institutions and departments to help senior leadership visualize and model efficient and effective pathways toward financial sustainability.

Education

• New York University

  Bachelor of Fine Arts (BFA), Drama

Skills

• Lead Management
• Marketing
• K-12 Education
• Campaign Execution
• Hubspot
• Twitter
• Social Media Marketing
• Educational Technology
• Demand Generation
• Event Planning
• Multi-Channel Marketing
• Customer Relationship Management (Crm)
• Crm
• Email Marketing
• Paid Search Campaigns
• Social Media
• Salesforce.com
• B2b Marketing Strategy
• Lead Generation
• Reporting & Analysis
• Content Marketing
• Project Management
• Digital Marketing
• Marketing Automation
• Marketing Strategy
• Trade Shows
• Eloqua
• Strategy
• Marketing Communications
• Event Management