Colleen Degenaar
HP Senior Channel & Agency Program Manager
- Role
- Senior Channel Marketing & Agency Program Manager at HP
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Colleen Degenaar
Colleen brings 27 years of experience spearheading strategic marketing, agency & digital media strategy, planning and execution for commercial and channel programs working with Fortune 500 companies. Colleen’s diverse background spans multiple routes to market including direct, channel and online. She has a track record of proven success in the conceptualization, development and implementation of innovative strategies and digital programs such as SEM, SEO, Event Marketing, Sales Tools, E-mail Marketing, Affiliate Marketing, Web Design, Digital Display/ReMarketing, Account Based Marketing (ABM), Social Media/Social Selling & Gamification, AI campaign design generating millions of dollars in revenue and profit growth. She has a collaborative, team oriented management style with a track record of performance in program management and project execution. Her study of leadership and passion for people has enabled significant revenue and profit growth across multiple program management roles. She regularly collaborates with Senior Management, Product Sales teams, Agency Vendors, Channel Partners & Operations in US, Canada & LATAM on planning, strategy and execution.Colleen earned her Bachelor of Arts in Technical & Scientific Communications from Metropolitan State University of Denver and her Master of Science in Management of Technology at Kennedy Western University (now Warren National University) and has completed professional courses in Network Administration at Arapahoe College of Denver.
Experience
Senior Channel Marketing & Agency Program Manager
Jan 2014 — Present · Dallas-Fort Worth, TX, US
Education
Metropolitan State University of Denver
Bachelor of Arts (BA), Technical and Scientific Communication
1986 — 1989
San Diego State University
Business Administration and Management, General
1983 — 1985
Arapahoe Community College
Professional Certification, Network and System Administration/Administrator
1995 — 1997
Kennedy Western University (now Warren National University)
Master of Science (MS), Management of Technology
1999 — 2001
Skills
- Online Research
- Channel Partners
- Project Planning
- Marketing Budget Management
- Consulting
- Email Marketing
- Edi
- Integrated Marketing Communications Planning
- Online Advertising
- Convergence Media
- Xml
- Online Marketing
- Search Engine Marketing
- Demand Generation
- Executive-Level Communication
- Internet Leads
- Product Marketing
- Email Strategy
- Social Media Marketing
- Change Management
- Small Business Online Marketing
- Business Process Improvement
- Inspiring People
- People Manager
- Alliance Marketing
- Strategic Partnerships
- Project Management
- Advertising Agency
- Integrated Marketing
- Spanish-Speaking
- Media Planning
- Strategic Planning
- Public Sector
- Search Engine Technology
- Technical Writing
- Creative Briefs
- Brand Management
- Marketing Strategy
- Salesforce.com
- Affiliate Marketing
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