Colleen Clark

About Colleen Clark

I\'m an Art Director and Senior Designer with a 10-year career in digital design. I have a broad range of experience across web, email, video, social media, e-commerce, and more. I bring a strategic, big-picture approach to creating visually compelling and impactful solutions. My goal is to never lose sight of the audience’s point of view and to insert fun and kindness wherever I can!My passions for visual design, team collaboration, and organizational structures allow me to craft thoughtful designs that address complex marketing challenges with a high standard for execution and optimization.I like to make cool stuff with (and for) cool people. Let\'s make cool stuff together!colleenclarkdesign.com

Experience

1. Senior Digital Graphic Designer

   Central Garden & Pet

   Oct 2019 — Present · Atlanta, GA, US

   Responsible for art direction and creation for all digital retailer content for the 100+ brands under the Garden business unit, including Pennington, GardenTech, Grass Seed, Wildflower, Wild Bird, Pet Bird Food, Pest Control, Weed Control, Fertilizer, Live Plants, Home Decor, and more.• Asset direction and creation contributed to Central’s highest-ever digital sales year for Lowe’s, with 2x penetration and +27% growth in 2023. • Responsible for all concepts and creation of Alt Image Content, Storefront Assets, Enhanced Content, A+ Content, Rich Content, Instructional PDFs, and other Product Detail Page content for 600+ products according to retailer specifications for Walmart, The Home Depot, Lowe’s, Amazon, Menards, Ace Hardware, Tractor Supply, and more.• Responsible for full site design or redesign for Pennington.com, FireAnts.com, ImageforWeeds.com, and MossOut.com. Collaborate with web developers to translate and execute Adobe XD designs.• Responsible for creating paid display ads for Google and Amazon.• Urgently create new content in response to constantly shifting market trends and needs, turning around PDP content in 24 hours or less.• Manage and train 2 other designers, managing project traffic and communication while instructing on retailer guidelines, brand needs, content specifications, asset creation, and storage.

Education

• Maryland Institute College of Art

  Summer Student Residency - Certificate of Graduation, Graphic Design & Illustration

  2009 — 2009

• Columbus College of Art & Design

  Bachelor’s Degree, Illustration, Creative Writing, Comics

  2010 — 2014