Colleen Sherfey
Head of Marketing & Senior Director of Sales @Morinaga Nutritional Foods, Inc
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WORK HISTORY
Head of Marketing & Senior Director of Sales @Morinaga Nutritional Foods, Inc
Torrance, CA, US
Manage natural/health and mainstream/conventional channel sales-> Manage KeHE and UNFI accounts-> Oversee all marketing strategy for current brands & products
EDUCATION
USC Marshall School of Business
Master of Business Administration (M.B.A.), Business Administration and Management, General
California State Polytechnic University-Pomona
Bachelor of Science, Business Administration and Management, General
University of Massachusetts Amherst
National Student Exchange Program, Business Administration / Marketing / Advertising
ABOUT COLLEEN SHERFEY
I’m a passionate marketing professional who loves bringing brands, products, and programs to life through creative, engaging marketing and advertising campaigns. I’ve worked across traditional, digital, and emerging platforms, and I strongly believe that smart strategy is the foundation of building meaningful, high-equity brands. My background includes content marketing, digital and website strategy, social media, e-comm, and experiential marketing designed to connect with consumers in authentic ways.I enjoy fast-paced, high-energy environments that still allow time for thoughtful, strategic planning. My experience spans brand architecture, creative services, product and packaging, licensing, digital technology, communications, and advertising—all focused on delivering results that drive growth and revenue.I’m also a people person. I’m known for being approachable, a good listener, and someone who brings a sense of humor and positivity to every team.Industry experience segments include:Food & Beverage | Food Production | Higher Education | Family Home Entertainment | Kid\'s Consumer Products | Consumer Products Goods & PackagingAreas of expertise:Strategic Brand Management | Marketing & Advertising | Creative Services & Production | Digital & Interactive Marketing | Direct Response Marketing | International Marketing | Budget Control & Management | Licensing | Product Development & Marketing | Event Marketing | Retail & Consumer Promotions | Public Relations & Communications | Direct Mail | Experiential & Lifestyle Marketing
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