Colleen Scollans
- Role
- Practice Lead Marketing & Customer Experience at Clarke & Esposito
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Colleen Scollans
I am passionate about the power of modern marketing and its role as a digital…
Experience
Practice Lead Marketing & Customer Experience
Jun 2020 — Present
At Clarke & Esposito, Colleen works with membership organizations, publishers, and other organizations involved in the education, information and professional services, scientific communication, and media sectors. Colleen works with clients at different stages in their evolution, from disruptive start-ups to established organizations. As the Practice Lead, Marketing & Customer Experience practice, Colleen partners with clients to realize the benefits of modern marketing, a customer focus, and high-value audience development. Colleen provides consulting, coaching, and advisory services in Marketing Strategy & Transformation, Marketing Technology, Data & Analytics, and Customer Experience. She supports leaders with CMO (marketing executive leadership) coaching, fractional CMO support, playbook development, training, and educational workshops. In addition, Colleen provides strategic advisory services for MarTech, EdTech, SciTech, and other software and technology companies on their product, go-to-market, and growth strategies.
Education
Muhlenberg College
BA, English, Business
Skills
- Sales
- Online Advertising
- Capability Development
- Digital Marketing
- New Business Development
- Sales Effectiveness
- Customer Experience Management
- Copy Editing
- Advertising
- Digital Transformation
- Search Engine Optimization (SEO)
- Management
- Market Planning
- Direct Marketing
- Email Marketing
- Data
- Strategy
- Copywriting
- Audience Engagement
- Media
- User Experience
- Sales Enablement
- Marketing
- Online Publishing
- Market Research
- Marketing Technology
- Digital Media
- Strategic Partnerships
- Academic Publishing
- Product Management
- B2b
- B2b Marketing
- Social Media Marketing
- Product Marketing
- Marketing Transformation
- Demand Generation
- Inbound Marketing
- Marketing Strategy
- Publishing
- Integrated Marketing
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